January 25, 2021

Reached 100 Launch Authors!!!

Ben Fox of Shepherd @bwb

We now have 100 authors who have agreed to write a topic page or who have already turned one in. A topic page is something like: "The Best Books On Historic Accounts Of Plague Outbreaks" or "The Best Books On The Hittite Empire".

The more topic pages we have the more exposure authors get because we can relate different topics and help readers follow their curiosity along different paths. This is crucial for our beta launch in the Spring and a wider launch in the Fall.

I've spent the last 30 days reaching out to authors and I am blown away by the response! I've gotten to chat with some of my favorite authors which is amazing :). What else? I've designed a CRM system on AirTable, built out an email outreach system with Lemlist, hired several people part-time to help me with aspects of outreach, and built a pipeline that will add 100 new topic pages each month. The pipeline should scale further once we are ready to increase the volume.

What am I doing this week? I am adding data to the site's backend and testing for bugs and efficiency of workflow. After we get everything tested we can start work on the frontend (and connecting it to the backend).

Today's Top Milestones
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  • Launched!
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  • Launched Marketing Page
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  • MyChat + Asterisk = Done!
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  • Reached 200 free subscribers
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  • MVP Soft Launch
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  • Over $3k in revenue this month
    Over $3k in revenue this month from our new product - things.morflax.com 🥳And it was only pre-release! - Sold over 90-lifetime deals - $3k revenue -
  • First 2 months, infra in place
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