Like other founders, obsession and spending quite a bit of time on finding the right (at least in our minds) product name and logo and other creatives is what I'm also guilty of. We named the product as "Ship It" initially however, with quick research, we found the name is too generic, social media handles are already taken and no decent domain with .com is really available with that name.
Having a good domain does not really matter initially however having a domain which people can easily remember definitely helps. Also, remembering various TDL like (.io, .dev, .app) for products we use is also challenging, especially when we are not yet power users of the product.
We decided to re-brand to Deploy Monk and get deploymonk.com along with social media handles for same.
We have been working hard on testing the application thoroughly and also writing the docs available at explore.deploymonk.com
If you stumble upon this post, do check it out and give us your opinion and feedback.