Set up analytics on the landing page
by Artjom VassiljevWe had very basic analytics on the landing page (just page hits), and after updating the page design, copy, and layout, conversions dropped to nearly zero.
The past few days I have been learning about Google Tag Manager and configured it. It's an amazing tool that I can recommend to anyone. I've included Google Analytics to track button clicks, HotJar to see the heatmaps, AdWords to track conversions, and finally I've configured Google Optimize to do A/B experiments with texts.
People keep saying that with less than 1-5K of visitors it's pointless to run A/B testing, however after talking to fellow founders, everyone said that even with 10 people there might be a point.
Now with the tools set up, next goal is to start optimizing the funnels and convert visitors to signups.
-
2
I'm using plausible aswell as Google analytics on https://trackmylift.app it's so nice as a dashboard to have a quick overview
-
1
Didn't ever hear about plausible (https://plausible.io/ - for curious), looks nice and simple. Do you use it specifically as a dashboard? Is there any way to do the same with GA?
-
1
Yeah i stumbled across it the other day.
I have ben visiting this more frequently than GA now. As it shows me what I need to see at a glance. If i need to drill down into numbers i'll then go on to GA.
-
-
-
2
People usually say that because the sample size is small so it's hard to reach statistical significance with testing, but it's still absolutely valuable. Google optimize does a great job with statistical significance, even for smaller sample sizes.
-
2
I also recently discovered using Analytics with Optimize and can't recommend it enough. I always thought A/B tests were complex, but it turns out it's actually quite easy to set up!
-
1
Exactly! Amazing thing
-
