September 10, 2019

Made a promo video (what I learned)

Patrik Krupar @pkrupar

I made my first promotional video for my SaaS! It's for Sidemail email marketing update we recently launched. A lot of new features were added, so making a video felt like the best way to show it all.

It's short (50 seconds), no fancy animations, but apart from that, I'd say it turned out pretty good. I loved the music at first, but now, I'm having nightmares from it, lol.


How I made it:


For windows users, like me, the trickiest part is the screen recording. I tried almost everything I could find:

  • ❌Windows Xbox capture (won't record browser built-in select inputs, alert windows, etc.)
  • ❌OBS (black screen issues, too complicated)
  • ❌whatever I could find on Github...

✔️ What I found out to be the best is Captura, an open-source, totally free, no watermarks, no sign-up, just a superb piece of software. The only issue I had was, I desperately wanted to record in 4k. However, my laptop couldn't handle it. Looking back, I should accept my defeat sooner because editing 4k footage would be a total nightmare, anyway.

I should also mention, I used it a few years back and didn't like it, but seems like it's getting popular and might be even a solid option if you get the $10/mo plan.


For video editing, I used Adobe Premiere Pro because I had some previous experience with it, but I would not recommend it if you never used it before. It's too complicated and overwhelming at first.

  • If you're in a hurry, use whatever you know or have access to - iMovie or Win10 pre-installed video editor or for Linux here is a list on askubuntu
  • If you're planning to make a lot of videos in the future, learning Premiere Pro might be your best bet - it won't go anywhere as it's industry standard and there's a tone of tutorials on YouTube. I recommend this 5-minute tutorial.

A big inspiration for my video was this Launchaco's video - I remember seeing it on ProductHunt and it just stuck with me. What I like about it is how simple and cleverly it's done (the way they move the logo at 35 seconds is the best part).


The music and sound effects (mouse click, keyboard typing, "woosh") are from SoundCloud.


Made a video for your product? Please share in the comments! :) About to make one? Good luck!

👉 And here's the Sidemail page with the video.

Join our mailing list if you'd like to receive up-to-date progress and occasional titbits as Sidemail grows. 🙌

Loading comments...
Today's Top Milestones
  • Hit $2,000 MRR from 300 paying subscribers!
    Big milestone for the two of us at Plausible Analytics today! We've just hit $2,000 MRR from 300 paying subscribers with our s
  • Trended #1 repo on GitHub over the weekend! 🔥
    After Addy Osmani tweeted about our app last Thursday, there was a lot of noise about Res
  • First paying customer🎉🎉
    I took some days off to visit Viena during the weekend. On Sunday night I opened the mail and found one of the best notifications that I've ever recei
  • Update 98: Added $100 in MRR, $1600 MRR
    Happy Monday, Indie Hackers! 1. What we worked on last week and how well did we achieve our goals? ✅ Added 1 new customer. +$100 MRR. We are currently
  • MVP release
    Today I am happy to announce that KnowEthereum is live and available to the public! It took me a bit longer than expected as I wanted to make sure tha
  • Technology investment, blog, and COVID stuck 🐜
    Our blog section becomes alive ❤️ And even some articles were at the main of HackerNews. 🤓 Blog writing is a pretty goo
  • Launched my MVP
    Finally, after 3 weeks I'm ready to launch it, but it's just a small launch, I just share it to FB, Twitter, and my co-workers. Because I still need t
  • Insignal + Shopify
    Just made it simple to add Insignal to a Shopify website. Tracking potential customers in under 5 minutes can bring in a lot more insight into what th
  • Week 19 Blog Post - Operations
    Welcome to this week’s operations blog post. We had a great week last week, we pushed the best update yet, we made some big headway on organic content
  • 2nd update on Product Hunt
    Shared an update to the subscribers we have on PH (up to 4 now) as a way to inform them about: 1) Our Alpha Team, which is now up to 5 testers 2) How