I made my first promotional video for my SaaS! It's for Sidemail email marketing update we recently launched. A lot of new features were added, so making a video felt like the best way to show it all.
It's short (50 seconds), no fancy animations, but apart from that, I'd say it turned out pretty good. I loved the music at first, but now, I'm having nightmares from it, lol.
👉 https://www.youtube.com/watch?v=xkzxvxvFyIM
How I made it:
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For windows users, like me, the trickiest part is the screen recording. I tried almost everything I could find:
✔️ What I found out to be the best is Captura, an open-source, totally free, no watermarks, no sign-up, just a superb piece of software. The only issue I had was, I desperately wanted to record in 4k. However, my laptop couldn't handle it. Looking back, I should accept my defeat sooner because editing 4k footage would be a total nightmare, anyway.
I should also mention loom.com, I used it a few years back and didn't like it, but seems like it's getting popular and might be even a solid option if you get the $10/mo plan.
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For video editing, I used Adobe Premiere Pro because I had some previous experience with it, but I would not recommend it if you never used it before. It's too complicated and overwhelming at first.
A big inspiration for my video was this Launchaco's video - I remember seeing it on ProductHunt and it just stuck with me. What I like about it is how simple and cleverly it's done (the way they move the logo at 35 seconds is the best part).
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The music and sound effects (mouse click, keyboard typing, "woosh") are from SoundCloud.
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Made a video for your product? Please share in the comments! :) About to make one? Good luck!
👉 And here's the Sidemail page with the video.
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