April 23, 2020

Squeezing out the SEO juice

Patrik Krupar @pkrupar

Subdomain sucks for SEO and that's why we switched our Sidemail docs to a subfolder. I highly recommend you do the same, so you're not leaving any SEO juice on the table.

"Moz moved our Beginner's Guide to SEO from guides.moz.com to moz.com itself. Rankings rose immediately, with no other changes. We ranked higher not only for "seo guide" (outranking Google themselves) but also for "beginners guide" a very broad phrase." — the co-founder of Moz (source).

To make the switch, we had to migrate our docs from 3rd party to self-hosted. If you're considering self-hosting your docs as well, I can't recommend enough Netlify — free & fast static hosting with built-in CDN.

Lastly, if you need to reliably deliver superb & bulletproof transactional emails from your application to your users' inboxes via simple HTTP API, check out the new Sidemail docs!

  1. 5

    Hey Patrik, your move makes a lot of sense.

    By the way everything looks amazing. Your website, your app, your documentation – all looks fantastic! And I love how everything is lightning fast. You picked a very competitive space, but I hope you guys succeed!

    1. 2

      ☝️Ditto! Great work @pkrupar your site and service looks awesome.

      A few months back I was looking for a service like this but didn't come across yours. You may wanna go back to some of the old IH threads and comment - could be really valuable for many members looking for the right email tool!

      And thanks for sharing the SEO tip - great suggestion!

      1. 1

        Thank you, @daverad! :) Brilliant advice, I'll make sure to spread the word in the comments.

    2. 1

      You're amazing! Thank you, Steven.

  2. 2

    Yes, I got here from https://www.indiehackers.com/product/music-meal/added-a-blog-section--M5aj5an6oUsY_lSdPWZ. Nice move. It will definitely improve your SEO results because people will definitely point links towards your documentation while writing about your product. A subdomain would have taken those credits with it.

    1. 1

      Plus the subfolder makes it look more like a part of the product, unlike subdomain which makes it feelslike a completely new, separate thing.

  3. 1

    Are you using a tool to generate your documentation?

    I've looked at http://apidocjs.com/ but it's not convenient if I need to move the docs each time for a new version.

    1. 1

      We don't - it's all written by hand in markdown (mdx to be specific).

      1. 1

        Great! It is really well made!

  4. 1

    Great advice, thanks! How did this affect Sidemail's ranking? And did you see an increase in traffic?

    1. 2

      Too soon to tell. I'll post an update when I got more data! :)

      1. 1

        Great thanks, I'll keep an eye out!

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