Ran a Survey - trying to stop guessing

@JLMartin had several good recommendations.

1. He recommended that we use email as a welcome tool. We no longer require email addresses in v3.0.1 (release 6 Jan) so we don't have them for new users. Instead, I sent a Newsletter for January and I'll send another in early February.

• 3996/4192 delivered emails
• 23% open rate
• 1.6% click rate

At some point, I'll look at in-app notifications or push notifications and put together a welcome campaign (I think this is an awesome idea).

2. Another recommendation was to run a survey. Which I did yesterday. I can only send 1,000 at a time with free Survey Monkey. Out of 996 invitations, we only got 12 takers (1.2%).

Interesting feedback:

1. Improve Bluetooth detection and identification - we have enhancements we need to integrate and release.

2. Missing features I want - nobody commented and told me what they want.

3. Don't understand why they would need or use it. Perplexing since our listing is in 60 languages.

4. I suspected that Leaderboards, Statistics, and the Popular Device Marketplace might not be favorites and these respondents demonstrated that. What was interesting was that our 2 column feature was ranked #2 out of 10 by 8 people. Dark mode was #5.

5. 6 of the respondents asked in-app tips and tricks, 4 want more battery saving features (we have 1 new feature coming), 3 for a product tour, and 3 for Widgets.

6. While 7 people said they'd pay $.99 for our app if we resolve our issues and add more features, we had 3 that said they'd pay $4.99 or more.

I tweaked the survey questions and will send this new version out to a different 1,000 people starting at midnight. Oh, this time I edited the subject line to mention Signils. I missed that the first go around.

I'm hoping these surveys confirm my suspicion that people might be willing to pay for specific features they value over and above a base version.