Launched splash page at https://smilefinancials.com.
Learned how to use Carrd.co for splash pages. While it was easy and quick to use it is lacking some polish and I think I'll use a different tool next time.
Also started the form out with just first name and phone number but quickly realized that I really wanted to know who was signing up so I could treat them differently, know which channels were working etc. and that despite it being nice to only have two fields I at least needed last name as well.