Sometimes when you start building something, you have an idea of where it will go. And then, like many types of creative work, it starts to take on a life of its own.
Sometimes the product rewrites its own path as you build it.
After releasing the MVP of v1 of Social Remix I had a lot of great feedback from users. They loved the simplicity, and what it helped them accomplish.
But ultimately it was a comment from @8bit that made me realize something that I hadn't seen before.
I had just finished sharing the 30,000 ft. vision for SoVisual.co with him and a few others. It is a big vision, and going to take a lot to get there. Somehow we got on the subject of what Social Remix does and John's first question was,
Why isn't Social Remix a v1 proof of concept for SoVisual.co?
Without seeing the grand vision, it would be really difficult to see the relationship to the two different products. But when John said that, I immediately realized I had overlooked an opportunity.
While I was building out an MVP for SoVisual.co's bright future, big surprise, I was overthinking things and making them more complex than they really needed to be.
I was challenged to rethink what an MVP could look like if Social Remix were the starting point. And it became much clearer as I sat and thought about it.
And this unexpected evolution for Social Remix began.
Version 2 will be a natural leap forward. So natural, I can't believe I hadn't thought about it before.
It's not going to be easy, or cheap... but I think I have a clear plan (or two) to make it happen.
A product I had stalled on thinking, "could I even make this profitable" is now clearly the fastest path to profit.
I've sunk $11k into this so far without getting a dime out. But this next phase will change all of that.
And it's super exciting.