SocialTracker

Track Social Media Performance.

No Employees
Founders Code
Solo Founder
Analytics
Growth
SaaS
Social Media

After a failed search for a simple and free social media analytics app, a code editor was opened. SocialTracker aims to give influencers, content creators and brands insights into their social impact in a pleasant way.

February 2, 2020 First paying customer!

This feeling is unreal. I received a Slack notification from the Stripe integration saying there was a checkout session completed. It took me a whole 10 seconds until I realized what actually happened. I’ve got my first customer!

Just about a year ago I had this idea of creating a simple tool to track the social media performance of my side projects, and now a year later I’ve managed to get other people to use and pay for it too! Crazy!

I’ve received a lot of positive feedback on the tool, but I had yet to convert any user to the paid plans. Until now! To my surprise, the customer actually bought the most expensive package which is offered. (A whopping $40!) I would love to give you some insights on how I did this, but I haven't done any secret marketing or advertisement tricks. The customer found my tool organically. (which shows you shouldn't forget about those channels 😁)

Product-wise, there’s still a lot of room to improve the tool. The paid plans are still a bit too complex to grasp at first, which is probably why it took a while to get a customer. But the truth was that I’ve put a lot of hours into this side project and the motivation to continue was on a low. This changed completely now that I have some first validation!

Thank you for all the support I’ve gotten here on IndieHackers, it’s been really motivating!

October 26, 2019 Reached 50 registered users!

Today, SocialTracker reached a total of 50 registered users! A very encouraging milestone for me as I'm not actively promoting the product yet.

My main sources of acquiring registered users are:

  1. Google: profile analytics pages are optimized to get found in search engines. The pages rank especially high for a select number of influencers.
  2. Talking about the development of the product on online communities like IndieHackers, MakerLog, ...
  3. My personal Twitter

The next big step is continuing development and get a paid plan out there. This will be the ultimate validation for the product: are people willing to pay for what I can offer? (Hoping I can share the release here soon!)

What are your main sources to acquire users for your product? What works for you? (and what doesn't?)

August 4, 2019 Shipped user registration 🚀

You can now create an account on SocialTracker!

It took about a month of work, but today I've finally shipped user registration!

Of course, no one is going to sign up without getting extra benefits. That's why SocialTracker now has:

  • ❤️ Profile likes. Have a nice overview of the profiles you're following up and quickly switch between their stats.
  • 📈 View more data. Check profile stats with data from 7, 14, 30 or 90 days and have a better view of social impact over time.

Why spend so much time on this feature, you might ask?

  • 😎 Improve user retention. Convert random visitors to loyal users.
  • 🔍 Follow up who uses the tool and determine what users find useful features.
  • 💰 Potential for later upselling, if there ever comes a paid version.

Cool, but how does it look, Ignace?
You can check out IndieHacker's Twitter stats here: https://socialtracker.io/twitter/indiehackers/

Let me know what you think, and feel free to ask any questions! (business, technical, or really anything related)

June 25, 2019 Time to spread the message

They say if you aren't ashamed of the first version of your product that you've launched too late. There are still hundreds of ideas to be worked on that will make SocialTracker better, but here it is already!

The very rough base product is made: follower and post analytics. Now it's time to start collecting user feedback and work on features that people are waiting on.

You can check out IndieHackers analytics here:

I'd love to hear what you think about it!

After a failed search for a simple and free social media analytics app, a code editor was opened. SocialTracker aims to give influencers, content creators and brands insights into their social impact in a pleasant way.