Did some research and realised that we needed to focus on our SEO game a bit more versus social. Having seen where the majority of competitors get their traffic. So here's an excerpt from our first foray into the content sphere:
"We’ve all been there.
Your friends have finally decided on a night that works for everyone to go out to eat. As the date draws closer, no one has made a decision where to go, and you, wanting to take the opportunity to try something new, Google “best places to eat”.
Commence immediate bombardment of the retinas.
An army of food industry marketing teams have anticipated this search eagerly and have used every trick in the book to make sure they turn up in your results.
As for you, it’s hard to know where to start — do you want the top ten, top twenty or top fifty best restaurants to choose from? And isn’t it weird that the results are basically the same as when you Googled this query on the other side of the country last week? And on your European vacation from three months ago?
The usual suspects pop up no matter where you are in the world. Undoubtedly, you’ll have your Timeout, your TripAdvisor, and your Yelp all promising to bring you the best experience..."
Check it out and applaud it if you like it! https://medium.com/@socialwiseio/why-i-stopped-googling-places-to-eat-e821f266906f