December 4, 2019

Began Cold Outreach Campaign

John Blust @johnblust

I didn't have any connections. All my old clients dropped me when I told them I would be raising my rates. I expected that. But now, I had to figure out how to attract clients.

I decided that, although the conversion rate would be low, if I could just get one client, I would be able to build off that. I'd have some money coming in (which I desperately needed) and I'd be able to add that work to my portfolio.

I went on and looked for companies that were in the early stages of growth. I made an excel sheet, and then spent a day pitching them. Really personalized pitches with spec copy ideas.

My open, click and response rates were good. But no clients.

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