December 4, 2019

Content marketing guide goes semi-viral

John Blust @johnblust

Two weeks after release, the guide really started picking up steam.

Starting November 24, it got over 14,000 reads over the next three daysโ€”and I don't even know how many shares. The guide earned over $350 from the Medium Paternship program for the month of November, and continues to earn about $20/day.

Most of the traffic was unqualified, but it doubled my email list to a total of 20. It attracted over 200 visitors to my site.

Finally, it even converted 5 visitors into warm leads (they filled out contact form for an intro call). Only three of the leads were qualified, but this was my first win in a long time. It felt good.

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