December 4, 2019

Content marketing guide posted on Better Marketing

John Blust @johnblust

I wrote an 8,000 word content marketing guide. Originally, it was a gated resource, but the response was pretty good (Although, still no conversions).

I decided to drink my own Kool-Aid and publish it. I figured if I could cast a wider net, I might catch a couple qualified leads.

The guide got accepted on November 4th and performed well. But still no leads.

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