I learned a lot about CRM software and email marketing software during this time. I got better at building more qualified lead lists. My metrics got better and better, but still no cold conversions.
I figured I wasn't going about it the right way. Why would someone hire me to help them on their marketing if I wasn't using a proper marketing funnel on them? I needed to build trust and value for them before I went for the sale.
I started to brainstorm and create marketing materials (content, PDFs, email sequences) for my cold outreach campaign.