February 28, 2020

SongRender launched one year ago today!

Jake Lazaroff @jakelazaroff

Feels pretty amazing to be able to say that! I posted the introductory IndieHackers milestone exactly one year ago.

Here are some numbers:

  • over 500 videos rendered
  • almost 100 of which were paid!
  • almost 250 signups since three months ago (didn't have user accounts before then)
  • $427 in revenue…
  • …and $881 in expenses

A lot of the time this year was consumed by building important retention features, such as user accounts. Focus this coming year is going to include a few more of those (like subscriptions) and a lot of marketing. I should be able to get the costs down to around $50 a month, which means I only need to sell 10 videos (or 3 bundles!) to break even.

It's been fulfilling, stressful and just plan fun working on a project like this in public for a full year. I wrote a pair of blog posts to celebrate: one on the SongRender blog and another on my own blog with a more behind–the–scenes look.

Today's Top Milestones
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