June 3, 2020

Bad news for revenue

ErwinAI

Although this section is called 'Milestones' I think it's only fair to not only share the ups, but also the downs. If anything, a failure can be seen as a learning milestone. That being said..

The biggest customer, which was a major contributor to our revenue growth, has stopped using Sparkly.

There were previous clues that Sparkly wasn't a fit with the expectations and I received feedback as to what Sparkly should do better. Nonetheless, it's a painful moment.

For the next month, the following things are on my to-do list:

  • Use the feedback to make Sparkly better (primarily giving more insights into usage metrics)
  • Reinvent sales tactics, this should be improved.
  • Focus on adding more value than just matching users; a mentorship module is in the works and should go hand-in-hand with the current product. Mentorship within companies also contributes to employee retention and happiness, which is exactly what we're all about!

Tips about any of the above are more than welcome.

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