SplitWit

A/B testing SaaS for eCommerce

No Employees
Founders Code
Solo Founder
E-Commerce
SaaS

SplitWit helps eCommerce websites increase sales and conversion rates. It helps fulfill a need that many online shops have to push customers further down the conversion funnel

April 28, 2021 Received our first 5 star review

A user who found the value in our product left five star review.

"Great app, Great pricing"

Getting more positive reviews, especially five starts, will be pivotal in growing the success of our Shopify app. As more merchants get on board, word will continue to spread about SplitWit

September 19, 2020 Created A/B test idea generator

We took our A/B experiment editor and built in an A/B test idea generator. At the click of button, it pumps out split test ideas and prompts you on how to implement them directly from the editor.

On top of that, we created a free sandbox version of our editor that anyone can use to plan their next A/B experiment campaign.

https://www.splitwit.com/ab-test-ideas/

June 18, 2020 Shopify App accepted to market

The SplitWit Shopify app integrates directly with Shopify stores. The SplitWit SaaS displays directly in the Shopify dashboard. It allows shop owners to quickly create and launch experiments by making visual changes to their online stores. It is available with a free trial before having to subscribe.

March 1, 2020 Launched blog

The SplitWit blog is built on WordPress software. Its posts discuss A/B testing, marketing, and conversion optimization. I regularly write articles about potential A/B tests, and explain how to set them up using SplitWit. Blog posts are usually accompanied by a YouTube video.

February 5, 2020 Published WordPress plugin

The SplitWit WordPress plugin was built to allow direct integration without having to edit any website code. Users just need to enter their SplitWit project ID into the plugin's settings page, and they are ready to go. The plugin is listed on the WordPress directory:
https://wordpress.org/plugins/splitwit/

January 10, 2020 Started accepting payments

After integrating with Stripe, SplitWit has exited the beta phase and has begun accepting payments. SplitWit operates on a subscription basis, and allows users to cancel at any time. The initial monthly subscription price was $25 per month for unlimited access to the product.

August 19, 2019 Created knowledge-base website

Like any good software product, a knowledge base is imperative to a great user experience. We kicked off our documentation at splitwit.com/docs . This is a place where users can learn the ins-and-outs of our product and read up on advanced features. It continues to grow.

January 19, 2019 Launched version 1

The SplitWit website went live, accepting beta users. During this early stage I overcame challenges related to data collection, statistical significance analysis, cookies, and editor bugs.

Since then we've launched a Wordpress plugin and Shopify app. The product itself continues to grow in features and experiment templates.

February 19, 2018 Started building MVP

What makes this A/B testing tool different from others is the treasure chest of experiment templates that easily integrates with major platforms. The original product relied on a code snippet, but now integrates directly with Shopify and Wordpress.

The major components of this product that I began building in 2018 included a statistical analysis engine, and an on-screen site editor with out-of-the-box experiments that can be applied to any website.

About

SplitWit helps eCommerce websites increase sales and conversion rates. It helps fulfill a need that many online shops have to push customers further down the conversion funnel