I do a lot of long term relationship management before I even begin to think of contacts as being possible candidates for a sale. A typical CRM is geared towards making a sale only, and keeping up to date with a connection during a non sale, or a long game plan sale is difficult.
On top of this, manually doing outreach across social platforms is difficult. I currently have an Airtable sheet where I weekly to through and visit each person on my list and engage with their content. This is very time consuming and not scalable. On top of this - Its difficult to keep track of the notes I take across multiple sheets and platforms.
I think I can do a better job at this. I am building this tool for myself, and will be very active about sharing milestones. I think other people will find this valuable, but that is not my focus currently.