Sticker Pet

We achieved to design a flow between order and delivery that imply several steps. Order check, file check, file download, file prep (cutout), file print ready, file printed, packaged, linked to the right recipient label and delivered to postal services.
We can now focus on the digital, tech and marketing part and rely on our partners to handle 100% of the operations.
Makes us dream of working remotely from the other side of the world 🥰. But not there yet.

After 6 months we managed to get close to 20k in revenue. We grew 25% month over month and obtained our goal of 20k nearly by the end of the year.

We want to increase that number throughout next year by expanding internationally as now still 65% of our revenue comes from our home country of Belgium.

We wanted to launch another cool product that our customers would love and started to play around with printing on T-Shirts, we really fell in love with the product and ordered a batch of 100% organic cotton shirts. Invested some time into great photography, designed a page and launched our new product.

People loved it and really loved it as a gift during the end of the year gifting period!

We wanted to do something extra for our clients. After all our company exists to make people happy and to strengthen the relationship between the pet and their human buddy. So we automated a process in which we put the cutout pictures of the pets into screensavers and made sure we wrote some scripts that sent that screensaver as attachment to the order confirmation process.

This was a nice hack because we have a make to order product it is awesome to be able to send something to the customers already while they are waiting for their awesome sticker.

We started to see rapid growth and as we don't sell "off the shelf" products we needed to start thinking about how to automate because we spend way too much time making the cutouts of the heads of the animals in Photoshop, uploading and downloading files.

We wrote down our whole workflow and thought how we could automate, outsource certain parts of our business. We found a couple of them that we could afford and really gained enormously in terms of efficiency, we were ready for the next phase in our growth.

We outsourced the cutout process completely to India and we automated our whole export flow in shopify and import flow into google sheets.

After our first couple of weeks working together with mainly influencers we thought it was time to start investing in ads. We fooled around a little ourselves but quickly noted that the ads were going to be a very important part of our business and so started to look for a company that could help us.

We quickly found a very good party and love working together with them.

We launched our shopify store with some delay. We didn't scope it out perfectly fine in terms of design and went back and forth to much.

We thought it was going to be easy to design the site/decide on the content/create assets but for a premium product like sticker pet you need to really think well how it is going to look, feel and read.