$1,000 Revenue

Stoa has reached more than 1k revenue since beginning to charge users in August (android) and September (iPhone).

The largest drivers of acquisition were (in order):

• Getting the basics of ASO right (screenshots, keywords, better logo)
• Interacting with Facebook groups
• Medium marketing
• Twitter marketing

The largest drivers of retention and engagement has been adding new content and pushing updates.

To reach 10k I'll need to:

• Relaunch (product hunt)
• Improve Twitter marketing (haven't cracked this yet)
• Explore new marketing channels (Instagram, YouTube)
• Consistently improve the mobile experience, write blog posts, and add high-quality content.