The power of repurposing content. We're in the thick of creating our tutorials for the site. Instead of releasing them en masse, we decided to slowly start posting them out in the world. We took our existing tutorial "How to Define Your Strategy with a Strategy on a Page (SOAP) in 10 Minutes", cleaned it up a bit and posted on Medium https://medium.com/@contact_9700/how-to-define-your-strategy-with-a-strategy-on-a-page-soap-in-10-minutes-8fb64da677e1
Although we ultimately want people to visit our site, we think this is a solid approach as a funnel and will be doing more in the future.