Financial modeling for startups.

Under 10 Employees
Founders Code
Solo Founder

Financial modeling is essential to the success of a new business, but it is still done in excel. We will change that and improve it.

May 13, 2021 Redesign of the entire "Acquisition" system

We made a big change to Sturppy: you can now create different acquisition channel and better configure them, like google ads, facebook ads, organic or email outreach.

This change really helped our users to better understand where their users are coming from and what channel is converting best.

This design change also sets up the ground work for adding more business models, like agencies or marketplaces.

Thank you to all the users that gave us amazing feedback!

April 27, 2021 Improved Visualisation of our AI

Even though we had a cool feature about our product, most of users didn't know about it or thought it was something else.

This is a clear case of us not valorising what we had, so we decided to tackle the problem and remake the UI.

Now a beautiful Radar Chart shows your stats compared to other startups in your field!

April 23, 2021 Complete Website Redesign!

We gathered some feedback and finally decided to bite the bullet: the landing page was completely redone from scratch!

It wasn't easy, but the worst part was accepting the fact that the previous one wasn't good, learning the mistakes and improving for the next one.

Hopefully it is better now, but never stop questioning yourself if you could do better.

You can take a look here:

April 19, 2021 You can now get a valuation of your startup

We added yet another tool for startups founders: VALUATION.
Now, when you create a model with Sturppy ( you will automatically get a valution of your startup with no extra steps required.
The valuation is done with the DCF method, the most accurate method since it is based on numbers.

You can get your free valuation now at

April 15, 2021 "Paolo" is born

This is the biggest addition to our platform: AI valuation. The hardest thing in financial modeling is coming up with good assumptions that are realistic.
With Paolo (the name that we gave to our AI) you get an estimate of how realistic you assumptions are, this is the biggest game changer for founders that want to create a financial model, but don't know their numbers yet!

April 2, 2021 LAUNCHED

The site is online ( and all the main features are working. Plus we are already working on some big new updates that will bring even more value to our users.

You can register for free and build your financial model. All the testers that we had really enjoyed having a financial model built specifically for their startup and have found it very useful for their journey.

March 26, 2021 Getting ready to launch

The website is pretty much done. I've spent a lot of time on it, even if I don't like doing web design, it is just too important not to do it. Actually turned out pretty cool after adding some fade-in effects and some parallax effects.
It is online now: if you want to check it out.

March 1, 2021 Finished MVP

Honestly, it is looking pretty cool. It is turning into a product that people would like to use and that would help them. I love that it is actually something that will help founders.
Tried to do a financial model from start to finish: only 10 minutes (if you exclude all the bug fixing)

February 18, 2021 Scratched my own itch

One week I needed to do 4 different financial models for prototyping some startup ideas. I couldn't believe there wasn't a tool made for that, everyone did it in excel from scratch.
It was painful, it was slow, it was hard and it was ugly.
I think we can do better.
Started working on Sturppy

Financial modeling is essential to the success of a new business, but it is still done in excel. We will change that and improve it.