The press coverage in Asia started when a publication called AsiaTechDaily reached out to interview us. They found us through our post on Show Hacker News a few weeks back. At this point, we had under 100 users and had just finished the MVP, so we gladly took the interview!
Shortly after the AsiaTechDaily interview was published there was a huge spike in traffic from Japan. We found the source of this spike being an article on Supermind in Lifehacker Japan. Lifehacker Japan has orders of magnitude more readership than AsiaTechDaily. The lesson here: press coverage compounds so you should take any press you can get at the start!