When we launched systeme.io in the French market, I split tested a classic SaaS homepage against a squeeze page-style homepage (similar to the one at timedoctor.com).
The squeeze page-style homepage was converting at 14% vs. 7% for the classic SaaS homepage!
So we went ahead with the better converting landing page. However, in the English market, where we have less street credibility and less affiliates, it just wasn't working.
So we hired an agency recently, and they came up with a really nice design.
Now we have a lot more details about our features, and a much better design.
We are gonna do a lot of split testing in order to make sure it converts well