Tally

The simplest way to create beautiful forms for free

No Employees
Multiple Founders
Founders Code
B2B
B2C
Marketing
Payments
Productivity
SaaS

Create forms for all purposes in seconds and easily share or embed them into your website. Without knowing how to code, and for free.

March 1, 2024 Our bootstrapped journey to $100K MRR.

Back in the summer of 2020, we launched the first version of our form builder Tally. Today—more than 150 feature updates and over 250,000 happy users later—we're super proud to reach the milestone of $100K MRR with a bootstrapped team of 3.

Right from the beginning, our main goal has been to make form-building fun, powerful, and free. And until today, that's what sets Tally apart from the crowd of form builders out there.

As we entered 2023, we had two main goals:

  • Grow our team to scale customer support and speed up product development
  • Improve the UX of Tally, keeping it the simplest way to create forms, accumulating in the launch of Tally 2.0

Here’s what happened on our journey to $100K in monthly revenue, including what worked and what didn't.
https://blog.tally.so/our-bootstrapped-journey-towards-100k-mrr/

September 19, 2023 Introducing Tally 2.0 (live on Product Hunt)

Three years ago, we shared the first version of Tally with the world. Fast forward to today—more than 100 updates and over 140,000 users later—we're super excited to introduce you to Tally 2.0!

We have a new logo, a redesign, and lots of product improvements in store for you—making Tally even more user-friendly and powerful.

We’re now live on Product Hunt, and you can support us by leaving an upvote. Your encouragement means the absolute world to our team!

https://www.producthunt.com/posts/tally-2-0

May 30, 2023 Bootstrapping our SaaS to $60K MRR with a team of 4

We’re sharing our journey of how we launched and grew our form-building tool Tally because we hope our story inspires you and provides you with some insight on how to grow your own business.

It's been a bumpy road, and we couldn't have done it without the amazing support of our dedicated community of over 100,000 users worldwide.

I gave a keynote on how we launched, grew, and are scaling Tally with a bootstrapped team. You can rewatch it here.

https://blog.tally.so/bootstrapping-our-saas-to-60k-mrr-with-a-team-of-4/

February 22, 2023 Tally featured on Fast Company

Yesterday, we discovered that Fast Company recognized us as a superior alternative to Google Forms 🥳

While there wasn't a considerable increase in traffic, it's undoubtedly a fantastic acknowledgment for the team.

https://www.fastcompany.com/90851965/why-tally-beats-google-forms-when-it-comes-to-survey-tools

November 9, 2022 Onboarding our first employee

We're onboarding Tally's first employee this week 🎉

We're getting close to reaching 60K users, and scaling customer support was becoming a challenge with a team of 2.

We're hoping hiring will give us more headspace to focus on marketing & engineering and growing the product.

Uncomfortably excited about this new chapter, as it should be I guess 😅

October 10, 2022 Our bootstrapped form builder turned 2 and we reached $30K MRR

In October 2020 we launched our no-code form builder Tally. Today, 2 years later, we are still a proudly bootstrapped team of 2 co-founders with a profitable business funded by the subscription fees paid by our users.

We share our love for Tally with a passionate community of over 50.000 creators worldwide and just recently reached the $30K MRR milestone!

Tally's MRR

On our second birthday we are beyond happy with our journey so far. In this post we'll look back on what we've learned and the challenges ahead of us.

https://blog.tally.so/year-2-bootstrapping-our-saas-to-30k-mrr/

June 17, 2022 Tally hit $20K MRR with a bootstrapped team of 2

It took us 1 year to grow our form building tool Tally to $5K MRR. Today, 8 months later, we couldn’t be more proud to share that we have surpassed the $20K MRR milestone.

Tally was born in the summer of 2020 out of a frustration with existing form builders and outrageous pricing plans. With a team of 2 (@filipminev and myself) we bootstrapped Tally to a simple and powerful form builder, trusted by more than 36,000 creators and startups worldwide.

To celebrate this milestone we're sharing the ins&outs about:

📈 Growing Tally
💬 Scaling customer support
💰 Costs to run our business

https://blog.tally.so/bootstrapping-our-saas-from-10k-to-20k-mrr/

February 11, 2022 $10K MRR and 20.000 users 🎉 Here's how we did it!

We started building Tally in the summer of 2020 and launched on Product Hunt in March 2021. The past 1,5 year has been eventful to say the least, but last month marks the biggest accomplishment in the short history of Tally: we reached 20.000 users and passed $10k MRR.

Hitting a 5-figure MRR is an important milestone for us, because it allows us to have a sustainable income for our family of 3, while building a product we love.

So, what's next?

We are bootstrapping because we want to be independent and grow at our own pace. This also means that for the foreseeable future it'll be just the two of us. So the question on our minds right now is: How do we successfully grow Tally while keeping our team small and our processes lean?

The good thing about bootstrapping is that it comes with inherent constraints. In order to not spread ourselves too thin, we will double down on what brought us here instead of taking on new challenges. But, within the boundaries of our own capabilities, time and resources.

A look at the 3 things that help us grow Tally with a team of 2 👇

January 10, 2022 791 new users in 1 week 🤯

We launched Tally on Product Hunt in March 2021, and welcomed a record of 768 new users in 1 week.

We didn’t manage to break that record of weekly user growth until now.

Last week, 791 users signed up Exploding head and this time we have the great #100daysofnocode community by Haining Max
to thank for it.

Main acquisition sources were:

  1. Search
  2. Powered by badge
  3. Twitter
  4. Product Hunt

Couldn't think of a better way to start this year!

December 28, 2021 2021: from $233 to $8.5k MRR

Wrapping up 2021, I couldn't help thinking what a rollercoaster it has been. It's been a fantastic, overwhelming, and life-changing ride for me and my co-founder Filip.

We look back on a year filled with milestones, and took a huge leap in realizing our dream: building the simplest, yet powerful form builder, while creating a sustainable lifestyle business for our family.

One year after launching, we're proud to be able to say that today 16 700 people rely on Tally to create forms and collect data, leads, payments, feedback and more.

  • 25 000 forms have been created
  • 1 million form submissions have been collected
  • We grew from $233 to $8.5k MRR
  • Our user base evolved from 1 000 to 16 700 users

A big thanks for the Indie Hacker community for supporting us on this crazy ride, can't wait to see you next year ❤️

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Create forms for all purposes in seconds and easily share or embed them into your website. Without knowing how to code, and for free.