December 9, 2019

Created Logo and Branding Strategy

Tandem

This took longer than expected as I wanted to ensure my brand and logo were in sync. I came up with the name Tandem because I thought the concept of the deodorant working in Tandem with its user would create an emotional appeal. Additionally, I wanted the logo to symbolize natural and two items working as one, hence the two leaves and the bigger leaf in the background.

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