My co-founder was working with a sales company that switched their CRM every 6 months. The available options were not suitable and had little to no of the features they needed. In his quest to find a CRM that truly works for businesses and sales team, he found none. We decided to build one. Our end goal, to engineer an all-in-one system that helps businesses and sales teams find leads, nurture them, connect with existing customers, stay organized, be productive and effective, and close more deals.