After many more month of bugfixes, feature releases, mobile application development and project management improvements we finally arrived at our first version of Tape that doesn't suck.
Although we had been dogfooding our own product since our public beta launch, we have to admit to ourselves that the product was not really usable until now. While still missing hundreds of features we wish we'd have, we could see use-cases where Tape could already provide great value to small teams.
Since our landing page was attracting 0-2 visitors a day, we figured that developing more features would not help us to get out of this mess. A tactical development break was the result. All 5 people should go out into the world wide web and find early adopters who enjoy using a all-in-one workplace with a great UI&UX, even if that means they don't have all the features that such a platform eventually has to offer.
After many more month of being behind our stated product roadmap and even more users who didn't understand the product, we finally sat down and had a bunch of crisis meetings.
We were less and less convinced that our team of 3 devs, 1 product owner and 1 sales guy could deliver the features we need, generate enough leads, iterate on the landing page, talk to customers, optimize the onboarding experience, do the back office stuff and all the other things we needed to do.
We also found more and more tools that we were in direct competition with. Notion, Airtable and Monday.com seemed to be quickly gaining market share and had hundreds of millions of dollars at their disposal for developers and marketing.
So what did we do? Simple, we kept on building features. "They will come once we have our mobile app for sure"
After 18 month of hard-core development, we finally were ready to launch our very first version of the product. That seems like a long time to launch an MVP, however building the core engine for a generic database with awesome collaboration UX is no easy task...
Of course, nobody cared about us launching. Some friends tried out the product and did not understand what we build, why we build it or how they should use it. You might think that at this point we would sit down and discuss some basics like what's our ideal customer profile, who is inside our target group or how are we going to find them on the internet.
But no, we still had a lot of the initial naivete left inside us so we simply discarded the user feedback, ignored the lack of interest and kept on building our personal vision of how the collaboration platform of the future should look like.
You already guessed it, more pain was coming our way.
After a couple of month talking back and forth, the Tape founding team had its kickoff meeting and set sail to this rather daring startup journey. We didn't know yet the thousand of challenges and problems we would have to solve in the coming years, but hey without a little naivete no startup would ever be founded right?
So there we were, 5 guys with a big vision and no experience.
Tape lets you organize your data in a way that is best for you. You can use it to store meeting notes, HR records, Sales, Inventory - whatever matters to your org! We provide the building blocks - the rest is up to you