October 9, 2019

First Business Customer!

Chris @blunicorn

I've been focusing on building a donor-base from individual contributors, but it's been on my roadmap to introduce a selection of business services to help companies operate more sustainably.

I actually haven't even gotten around to outlining the business donor proposition on my site yet 😞. However, whilst in a conversation with my employer, it turns out that they were intending to start donating to a tree-planting and sustainability initiative, and when hearing about my project it seemed like a perfect fit!

So, out of the blue, a business will now be making recurring donations to Target 2030 😍. It's a big jump in monthly donations, possibly equivalent to having 100 new donors sign up at once! At approximately €1000 per month (though that will vary monthly), it's going to, at least temporarily, supercharge the growth of Target 2030.

I'm going to use this as the springboard/motivation to really build out the business services proposition on the website over the next month or so. I can hopefully leverage the existence of a business donor to help encourage other businesses to donate too! ...it's always an easier pitch when you have people already making use of the service 🙂

  1. 3

    That's great news! 🎉

    I actually think targeting business is the way to go. They have way bigger budgets than individuals could ever contribute and if you can give them a badge or something similar so that they can shout about it then that would incentivise their marketing departments :)

    1. 1

      Yeah definitely, I've got a few things in mind like that! Interestingly, I'm finding that many individuals (and the handful of business owners) I've spoken with are actually 100% altruistic and not even that interested in badges or perks, they just want to do what's morally right 😀

      My initial expectation with Target 2030 was that it should be more 'value-added' on an individual level than just 'pool your money here and we'll do something good for the planet' - but lots of people are happy with just that!

  2. 1

    Congrats, Chris! Nothing beats customer pushed growth that also meets your mission! 🎉

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