So after the success of using TCF Email Miner as a lead-magnet in an Affiliate launch, we decided it was strong enough - with some improvements - to be a stand-alone product.
So in the 6 months since the Affiliate launch, we rebuilt the product to a much more polished state and improved its functions and built a new website to promote it, along with setting up a social media presence AND lots of videos and content to promote it.
It was a busy few months...But we had a new product!
We decided to go with several priced packages at $67 and $97. The $97 package offered much more capacity/function but only $30 more than our standard package, so the hope was people would just pay a little more to get the best version.