$2k monthly revenue and got 1000 messages in a day

I have been riding the Christmas wave with Thankbox and it's brought mindblowing growth.

I had a day with almost 40 sales in one day (~$250 in a day).

Today I finally hit the 1000 messages being posted in a day goal I wanted!

At the end of November I noticed that a huge use case for Thankbox would be for parents organizing Christmas cards for their kids' teachers. Therefore I decided to increase my search ad spend for December a bit (just by about £5-10/day) and target a few new keywords.

The effect was immediate - about 20-30% of all Thankboxes sold this month are bought by parents. Some buy one for each teacher their kid has - it's great 😍

Obviously, this particular use case will dry up post-Christmas so I am expecting a slowdown in January 2021. Though despite that, I am still getting more and more companies (my bread and butter) using Thankbox and most seem to love it.

My latest scores on the "would you use it again" survey question I send buyers were all 9/10 or 10/10. All in all, a great end to the year!

  1. 3

    Very cool product. Best of luck!

  2. 3

    Wow, amazing work @ValCanBuild!! Have you tested other price points? Companies spend a lot of money on employee gifts, oftentimes $50+/pp. I'm sure you could increase your price 2-5x without a big hit to your conversion rate.

    1. 1

      Thanks for the kind words 😊

      I am planning on introducing a "premium tier" that is priced slightly higher, like $8.99 and has more extras.

      I would be hesitant going much higher. There are other products in the market that cater to this use case and they are all around that price.

  3. 3

    Very nice!! Congrats! 🥳

  4. 2

    Pump those ad spend between 20 December to 1st January.

    1. 1

      Haha, yeah, probably will 🤘

  5. 2

    Remember on your last post I told you to brace for December 😄. Congrats man!!

    1. 2

      Haha, I am definitely hanging on there! Barely, sometimes - but am enjoying it as a good problem to have. This is the first thing I've ever done that is scaling so fast so it's a lot of learning-as-you-go.

      1. 1

        As amit said above add some ad spending during Christmas and new year time. You have barely scratched the surface more to come in the future and Good Luck!!

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