I have been riding the Christmas wave with Thankbox and it's brought mindblowing growth.
I had a day with almost 40 sales in one day (~$250 in a day).
Today I finally hit the 1000 messages being posted in a day goal I wanted!
At the end of November I noticed that a huge use case for Thankbox would be for parents organizing Christmas cards for their kids' teachers. Therefore I decided to increase my search ad spend for December a bit (just by about £5-10/day) and target a few new keywords.
The effect was immediate - about 20-30% of all Thankboxes sold this month are bought by parents. Some buy one for each teacher their kid has - it's great 😍
Obviously, this particular use case will dry up post-Christmas so I am expecting a slowdown in January 2021. Though despite that, I am still getting more and more companies (my bread and butter) using Thankbox and most seem to love it.
My latest scores on the "would you use it again" survey question I send buyers were all 9/10 or 10/10. All in all, a great end to the year!
Very cool product. Best of luck!
Thank you ❤️
Wow, amazing work @ValCanBuild!! Have you tested other price points? Companies spend a lot of money on employee gifts, oftentimes $50+/pp. I'm sure you could increase your price 2-5x without a big hit to your conversion rate.
Thanks for the kind words 😊
I am planning on introducing a "premium tier" that is priced slightly higher, like $8.99 and has more extras.
I would be hesitant going much higher. There are other products in the market that cater to this use case and they are all around that price.
Very nice!! Congrats! 🥳
Woop, thanks 🙌
Pump those ad spend between 20 December to 1st January.
Haha, yeah, probably will 🤘
Remember on your last post I told you to brace for December 😄. Congrats man!!
Haha, I am definitely hanging on there! Barely, sometimes - but am enjoying it as a good problem to have. This is the first thing I've ever done that is scaling so fast so it's a lot of learning-as-you-go.
As amit said above add some ad spending during Christmas and new year time. You have barely scratched the surface more to come in the future and Good Luck!!