December 16, 2020

$2k monthly revenue and got 1000 messages in a day

Valentin Hinov @ValCanBuild

I have been riding the Christmas wave with Thankbox and it's brought mindblowing growth.

I had a day with almost 40 sales in one day (~$250 in a day).
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Today I finally hit the 1000 messages being posted in a day goal I wanted!
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At the end of November I noticed that a huge use case for Thankbox would be for parents organizing Christmas cards for their kids' teachers. Therefore I decided to increase my search ad spend for December a bit (just by about £5-10/day) and target a few new keywords.

The effect was immediate - about 20-30% of all Thankboxes sold this month are bought by parents. Some buy one for each teacher their kid has - it's great 😍

Obviously, this particular use case will dry up post-Christmas so I am expecting a slowdown in January 2021. Though despite that, I am still getting more and more companies (my bread and butter) using Thankbox and most seem to love it.

My latest scores on the "would you use it again" survey question I send buyers were all 9/10 or 10/10. All in all, a great end to the year!

  1. 3

    Very cool product. Best of luck!

  2. 3

    Wow, amazing work @ValCanBuild!! Have you tested other price points? Companies spend a lot of money on employee gifts, oftentimes $50+/pp. I'm sure you could increase your price 2-5x without a big hit to your conversion rate.

    1. 1

      Thanks for the kind words 😊

      I am planning on introducing a "premium tier" that is priced slightly higher, like $8.99 and has more extras.

      I would be hesitant going much higher. There are other products in the market that cater to this use case and they are all around that price.

  3. 3

    Very nice!! Congrats! 🥳

  4. 2

    Pump those ad spend between 20 December to 1st January.

    1. 1

      Haha, yeah, probably will 🤘

  5. 2

    Remember on your last post I told you to brace for December 😄. Congrats man!!

    1. 2

      Haha, I am definitely hanging on there! Barely, sometimes - but am enjoying it as a good problem to have. This is the first thing I've ever done that is scaling so fast so it's a lot of learning-as-you-go.

      1. 1

        As amit said above add some ad spending during Christmas and new year time. You have barely scratched the surface more to come in the future and Good Luck!!

Today's Top Milestones
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  • Start the development
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