Chasing 10k - Thankbox grew by almost 50% in March

March marks the 5th month in a row of amazing growth for Thankbox. This month brought in just over $3k more revenue than Feb, inching Thankbox elusively close to that $10k/month goal! I still find it unbeliavable that a one-off charge product with a low base price of $5.99 can achieve this.


Some notable highlights from March:

I've had an increase in returning customers. Nearly 20% of all purchases in March were made by users who've previously bought a Thankbox:


Premium sales have also increased. The premium Thankbox tier is priced at $9.99. 12% of all monthly sales were premium. Up from 8% last month.

Thankbox has now issued over $120k in gift cards. This is all cash that users have collected for recipients through the platform. Almost $50k of that was just in March.

A few of the things I've done and improved:

I hired a dedicated google ads consultant to manage the Adwords account. He only spends a few hours a week on it but he's already figuring out how to optimize ad spend based on time of day and day of week results.

I've slightly increased my ad spend, resuming to run ads in the US. Unfortunately the cost per conversion there is quite high but I will maintain them and hopefully try to bring costs down. I've already had some really high profile US clients discover and start using Thankbox regularly so it's a good long term investment.

I added more options to the premium tier - custom fonts that users can use for their messages as well as an increased collection cap of $600 (compared to $300 for the standard tier).

I'm almost ready to launch a blog as I want to invest in long term SEO. I have found a couple of really good copywriters who'll be able to provide content for it. I hope the first posts to be live by end of April. Thanks to @andreboso for continuously nudging me towards this direction with his tweets 😂

What's next?

Blasting past $10k this month, of course 📈

  1. 2

    Congratulation Val! Where did you search and found the dedicated google ads consultant?

    1. 1

      Thanks, Ryan. I had him recommended by someone I know. That's how I like to find most people I work with. Really don't prefer going through the freelance websites.

  2. 2

    congrats! great stats!!

  3. 2

    Nice job! What worked for you to get that October-November jump in revenue? Any particular acquisition channel or strategy?

    1. 2

      Search ads. Perfect for this. I wrote about it when it happened and I also go into more detail on my IH interview

  4. 2

    You’re killing it! Also I love that you’re doing this without recurring revenue. You don’t always need to chase MRR to be successful!

    1. 2

      Thanks, man! Appreciate the constant advice and support and excellent case studies 🙌

  5. 2

    Great result! Congrats!

  6. 2

    Amazing work Val, it's so cool and inspiring to follow your journey!

    1. 1

      Really appreciate that, Oli 😊

  7. 1

    Wow. Your website is really great. How did you invent this idea?

    1. 1

      Hey, thanks for the kind words! I go into more detail on the background of the idea in my IH interview that you can find at https://www.indiehackers.com/interview/how-i-launched-and-grew-my-startup-by-500-during-the-covid-crisis-d526999b35

  8. 1

    Do you plan to raise money via ventures capital , bro

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