And it's plain old search ads 😂
I cannot believe it took me that long to lean into them.
I actually did try some adwords right when I started, but at that point my landing page wasn't really great and I picked keywords which were super competative so once I saw spend going through the roof I just paused them.
I then spent months trying out different ad channels - Facebook (as much as I hate them), LinkedIn, Twitter, but none of them really had any effect.
Thankbox is a product that people either need now (e.g. someone in their company is leaving and they need to organize a card) or they forget about it. So, in retrospect, paid search was always going to work.
A couple of weeks ago I finally decided to try search ads again, but instead of going straight with google I decided to try Bing ads.
Incredibly, the very same day I saw a couple of Thankboxes being created by people coming from those ads. Over the next several days I had over 10 new users creating and buying Thankboxes that I could only attribute to the Bing ads.
I am super thrilled as I think that this can finally be a stable channel that can bring enough traffic to more than pay for itself. I think I'll start experimenting with Adwords again in order to get exposure to the biggest search traffic via Google.