The Art of the Fail
Indie podcast with unedited conversations about failure
We discovered that the best successes come out the other side of failure, but people don't like to talk about it鈥攕o we do!
April is the founder of Ambient Strategy, startup veteran and expert on product positioning.
We discussed how Android users originated, why product market fit doesn't exist and why you should grieve your failures.
https://soundcloud.com/theaotf/the-day-kris-didnt-show-up-with-april-dunford-aotf-s3e4
After a warm introduction from a good friend to the show, Patrick Lor, we met Guy Kawasaki. It took over A YEAR of following up with Guy to finally lock him in the calendar, but it was well worth the wait! As Steli Efti told us: "Fortune is in the follow up"
Podcasts aren't exactly allowed on Product Hunt these days, but the boys snuck in the show anyways - landed 4th product of the day!
This actually gave us a huge boost of listeners and subscribers for Season 2!
Season 1 was 10 episodes filled with amazing conversations with really interesting people. You should have a listen!, but we learnt the the "failures of the day" portion of the show was a day repetitive and we needed to add a little more structure than none.
Season 2, we stepped it up and had more amazing conversations and were fortunate enough to land folks like Steli Efti!
We got our first paid sponsor on the show during Season 2. There was unfortunately not replicating this as it was an introduction from another local podcaster. Dell Small Business sponsored us to do a paid Twitter chat under The Art of the Fail banner. It was fun and pretty lucrative for only ~30 minutes of our time.
It's rough, but Kris and Chris sat in front of a computer together, no mic, no script and committed to starting "The Art of the Fail". Originally, it was going to be half interview-style, half therapeutic conversations about our own failures.
https://soundcloud.com/theaotf/the-art-of-the-fail-podcast-1-pilot-episode
Kris and Chris became friends in the local startup ecosystem in Hamilton, Ontario, Canada. Kris had been working on a blog "Startups in Canada" for sometime now and Chris was interested in joining. Together, we decided that we wanted to create a podcast to test out the medium and figured it would be a cool vehicle to support some of the content Kris was putting out on "Startups in Canada"