The Art of the Fail

Indie podcast with unedited conversations about failure

Under 10 Employees
Multiple Founders
Founders Don't Code
Podcasting

We discovered that the best successes come out the other side of failure, but people don't like to talk about it—so we do!

August 19, 2019 Launched Season 3 with Guy Kawasaki as a guest 🔥

After a warm introduction from a good friend to the show, Patrick Lor, we met Guy Kawasaki. It took over A YEAR of following up with Guy to finally lock him in the calendar, but it was well worth the wait! As Steli Efti told us: "Fortune is in the follow up"

https://www.youtube.com/watch?v=cM_gyz3dCk4

November 2018 Steli Efti came on the show!

Season 1 was 10 episodes filled with amazing conversations with really interesting people. You should have a listen!, but we learnt the the "failures of the day" portion of the show was a day repetitive and we needed to add a little more structure than none.

Season 2, we stepped it up and had more amazing conversations and were fortunate enough to land folks like Steli Efti!

https://soundcloud.com/theaotf/sales-startups-and-getting-punched-in-the-face-with-steli-efti-aotf-s2e8

August 2, 2018 Got our first sponsor!

We got our first paid sponsor on the show during Season 2. There was unfortunately not replicating this as it was an introduction from another local podcaster. Dell Small Business sponsored us to do a paid Twitter chat under The Art of the Fail banner. It was fun and pretty lucrative for only ~30 minutes of our time.

October 1, 2017 The pilot episode!

It's rough, but Kris and Chris sat in front of a computer together, no mic, no script and committed to starting "The Art of the Fail". Originally, it was going to be half interview-style, half therapeutic conversations about our own failures.

https://soundcloud.com/theaotf/the-art-of-the-fail-podcast-1-pilot-episode

March 1, 2017 Came up with the idea for a podcast about failure.

Kris and Chris became friends in the local startup ecosystem in Hamilton, Ontario, Canada. Kris had been working on a blog "Startups in Canada" for sometime now and Chris was interested in joining. Together, we decided that we wanted to create a podcast to test out the medium and figured it would be a cool vehicle to support some of the content Kris was putting out on "Startups in Canada"

We discovered that the best successes come out the other side of failure, but people don't like to talk about it—so we do!