June 30, 2020

347 sales, #1 on PH & Amazon Bestseller within 24h

Arvid Kahl @arvidkahl

The launch of my book Zero to Sold has been incredible.

Yesterday, at 2 pm CET, I launched the book on Twitter. The tweet got incredible engagement: within 28 hours, it stands at 137 Retweets and 769 Likes, with 98 comments. The reach of this tweet has been spectacular: it reports over 100.000 impressions.

For a book launch, that isn't too shabby.

I engaged with everyone who engaged with that Tweet. Took most of my time yesterday. Here are the sales results of the launch.

  • 199 units sold on Amazon (Kindle only, as Paperbacks only start counting when they're shipped)
  • 148 units sold on Gumroad (Mostly from non-Amazon countries like Russia)

That's at least 347 sales. Plus the paperbacks which I expect number somewhere between 50 and 100 orders.

With me making anywhere between $3 and $9 on royalties, depending on the country and format, I'm looking at something between $1000 and $3000 in royalties from the first 24h of launching my book.

I could not have dreamed that. In fact, I assumed that I might sell 50 copies, maybe.

Having both the Kindle and the Print-on-Demand book on Amazon from the start resulted in this little gem that I would have never expected: right now, Zero to Sold is the #1 Amazon Bestseller in the Small Business category.

Small Business Best Sellers

I am still in shocked disbelief. I never expected this to happen, not for months or years.

Earlier today, right at 00:05 PST, I launched on Product Hunt through PH's automatic scheduling. When I woke up 40 minutes later, it was 9:45 here in Germany. I tweeted about the launch, and the 6 votes it already had gathered turned into 29, catapulting me to the top spot. The book has been in the #1 spot ever since.

Other side-effects appeared on my blog. The blog itself received 5000+ visits, many of which hung around and checked out other articles and pages. One of those was my newsletter. In the 24h sale period, my newsletter grew by 8%, adding 108 new newsletter subscribers.

What can I say, I'm still in a daze. So much love, so much support, so much kindness has been expressed to me over the last 24 hours, of which I slept only 4.

I am so glad to have found the Indie Hackers community. This wouldn't have happened without every single one of you.

Now, I'll get back to chatting with people on Twitter. The ProductHunt situation is still happening :D

If you're interested in the book, please check out Zero to Sold.

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