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31 Comments

Published my book Zero to Sold

After 6 months of writing every day, epic battles with my editors, and a lot of guessing how self-publishing is supposed to work, I am excited to announce that I have finally published Zero to Sold in Print, eBook, and ePDF.

Here's the book page on my blog.

The book is now available from Amazon and Gumroad.

If you've read my free guide with the same name before, you will love the book. It takes the compendium and turns it into a cohesive, fully-fledged book.

It all started with a couple of blog posts that evolved into a list of articles, which then turned into the compendium. When I released that, people asked me to turn it into a book. I guess I didn't have much of a choice ;)

So, what is Zero to Sold, the book?

It's 105,000 words, 498 pages, condensed and no-fluff advice on building a bootstrapped business. I don't claim to know everything, but I share everything I know. And nothing more.

The book goes from ideation to acquisition, from the Preparation Stage to Survival to Stability to Growth. Wherever you are on your entrepreneurial journey bootstrapping a business, you will find something that will give you perspective.

That's because I wrote the book for myself 5 years ago, when I first started looking into Indie Hackers and the Twitter bootstrapping community, finding myself overwhelmed. I would have loved to have a guide at that point, so I wrote one.

Things that I'm working on now:

  • I'm doing a lot of marketing, reaching out to people
  • I'm making notes when people point out issues within the book, typos, errors, technical and logistical issues with the purchase
  • I'm considering creating an audiobook version. Not sure if I should narrate it (which I'd love, but it may not turn out too good) or get a professional narrator

If you have any feedback on the book, this post, or anything else, please let me know.

Today is a great day. Engagement on Twitter is through the roof!

I love this community! 🥰

  1. 2

    Like the cover!

    Can you share with what tools you wrote and published it?

    1. 2

      Congrats! I share this question and would love more details on the publishing economics if you can share them.

    2. 1

      I will write a loooooooong blog post on the whole process, I promise! With all tools, steps, barriers, problems, surprises, and screenshots included :D

      1. 1

        Perfect, thank you.

  2. 2

    Purchased the ePub format! because I see so much value in that 498 pages just for $9.99

    1. 2

      Thanks for supporting me with that!

      I priced the book at this level for that reason. I assume that a lot of the people who need some advice and guidance most don't have too much of a book budget.

      Glad to hear you think it's valuable :D Enjoy!

  3. 2

    I would suggest you do the audiobook right now yourself, and get that up on Gumroad as a higher-priced tier. For how much time you spent on the book, recording the audiobook is only a few hours over the course of a few days. Basic recording tech is good enough that it's perfectly acceptable. Later if you want to do something more professional for Audible or whatever, you can just take down your DIY version. But while you're still in the launch phase I would think yes, get the DIY audiobook up on Gumroad. I wrote about my results here, but there's not much more there for you than what I've suggested above. Congrats and it looks great! ;-)

    1. 1

      Thanks for the insight. I do like the challenge of recording the whole thing. Hmmm... That's going to be a tough decision to make. Mainly because the book has 498 pages :D

  4. 2

    Congrats from a fellow Berlin IndieHacker! The book is on my Kindle waiting to be read. Are you going to any Berlin meetups (after corona) or can you recommend some?

    1. 2

      Dankesehr! I used to go to the real-life Berlin IndieHackers meetup. Nothing else. But that one, I can recommend. I hope it'll be back on at some point.

  5. 2

    Purchased and just about to crack it open!

    1. 1

      Thanks so much :D

  6. 2

    Congrats Arvid!

    1. 1

      Thanks. Much appreciated!

    1. 1

      Thank you kindly!

  7. 2

    Congrats Arvid, can't wait to check this out!

  8. 2

    In times of cheap info products, I am just overly excited for this. It's clear to me that you put sweat into this over 6 (!) months and then sell it for a price that is below many 1-week e-books on the market today.

    Happy to work with you and to now have a chance to support this. Will get my paperback signed one day :)

    1. 2

      Ha, I would love to draw a cat into your copy, that's for sure :D Thanks for the kind words, Dominic.

  9. 1

    Congratz on your book launch! All the best!!!

  10. 1

    Congratulations Arvid! Bought the kindle version.

  11. 1

    Well done, Arvid! The world needs more books like this and I’ll 100% show this to my founders in The School of Design.

    I’ve written a number of books – published by everyone from Apress to me! – and I know how much of your heart and soul goes into them. Great work on reaching the finish line!

    If someone else is reading this, now is the perfect time to start a startup. If you can build a business now and weather this storm, you’ll be set for life

    Good luck, everyone.

  12. 1

    Congrats Arvid. Well deserved. It is easy to see the insane amount of hard work and value you provide in this. Really makes me happy to see Makers realize the benefit from giving back value like this.

    Well done!

  13. 1

    Nice - will get a copy on my kindle. Will you share revenue metrics?

    1. 1

      And here's the first look at the metrics 140min after launching: https://twitter.com/arvidkahl/status/1277609868388597761

  14. 2

    This comment was deleted a year ago.

    1. 1

      Thanks for the support! Please let me know what you think!

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