Hi y'all! I launched thegoodstartup.com exactly one week ago, and oh man it's been crazy. We write about companies that are saving the world. I've been interviewing founders, execs, and employees at companies with social or environmental missions - essentially the ones doing this for the world that really matter.
As of today, we went from an 18% landing page email conversion rate to a 13% email signup conversion, and I'm guessing that's related to all the information being out in the open on the website (and they are a bunch of lurkers) and a lot of my readers hearing about us from social media instead...which y'all should totally sign up your emails and follow us on everything so you don't miss a single moment ;)
Our prelaunch email had a 40% open rate while the launch day one (sent two or three days later) was only 25%, but its click rate was twice as high as the prelaunch's. Social media might be the better move here.
In terms of content, I'm still figuring out the best ways to format the interviews through writing and make the posts as readable as possible. I got the most positive feedback on the TerraCycle interview (https://www.thegoodstartup.com/post/terracycle-a-company-that-recycles-the-unrecyclable) and the RePack interview (https://www.thegoodstartup.com/post/making-zero-waste-reusable-packaging-for-e-commerce-stores-with-repack), but I think I will focus on improving the quality of interview questions and the companies I select! There are so many cool ones to choose from, but as one writer, I can only do so much so far.
Still getting used to my new workflows and making sure everything is in check, but I can never forget about why I'm doing all this. I want to show the world that finding passionate work in helping people and planet is a norm that anyone can accomplish in this lifetime. These are the companies doing the things that really matter for the world. We're doing everything we can to better the world we're in, which in return gives us the most meaning in our lives.
As always, please send me any feedback and advice you have! Love you guys so much, IH. If you want to keep up with my journey, please definitely sign up for our emails as well!