August 17, 2019

200 Signups

kavinderd

It's been a long slog to get here, but The Kettlebell Jacket just passed 200 signups! This has been the result of several efforts, including blogging, social media marketing, press, and podcast appearances.

We were stuck around 100 signups for a long time, but what really turned the tide for us was press. I emailed 30 different bloggers and journalists this past quarter, and two of them ended up writing articles that drove a lot of traffic and signups. Now I'm just hoping that a lot of them will convert to paying users soon. 🤞

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