The Mom Test (book)
How to talk to customers when everyone is lying to you
I was super bad at talking to customers, and then I went out of business. Once I figured out how to do it properly, I wanted to write it down.
July 1, 2019
Six years later, finally hit #1 best seller
Having designed the book for word of mouth, it has grown steadily upwards over the past six years until finally (and fairly randomly) hitting #1 in two of its categories on Amazon (small biz entrepreneurship and sales). I know it's a vanity metric, but it was nice to see :).