Better Outcomes

Helping service firms align with customers

No Employees
Founders Code
Solo Founder
B2B
Communication
Community
Content
Education
Growth
Marketing
Productivity
SaaS
Writing

The ultimate community for service firms fed up with the status quo. Expect uncommon insights and growth strategies delivered to your inbox every Tuesday morning.

February 2021 Rebranded as Better Outcomes

The original newsletter name of "The Service Zealot" was not well received. I had created it in one weekend and hastily threw together some images to kick things off.

I believe it was one of the biggest reasons why my growth plateaued (or rather never got off the ground) so I began asking questions on Twitter and among friends and colleagues. They either weren't familiar with "Zealot" or view it as negative.

In the end, I agonized over a potential rebrand for weeks and then realized my brand is ME - not my newsletter. With that revelation, I simply worked on a personal branding tagline and the newsletter name came from that effort.

I help service firms align with customers for better outcomes.

More available here: Learn how to embrace better outcomes.

November 2020 Dedicated landing page

My conversions from Medium to Substack were awful so I bought a domain and setup Carrd.co as my landing page solution. With the help of several other successful newsletters and various articles, I built something compelling and have seen my conversions grow quickly (in comparison to before).

October 2020 Soft launch

By the end of October, I had formulated a solution using Substack and added my first subscribers. While the format is a work-in-progress, I've received positive support and a plethora of feedback from my closest peers.

Given my focus is on helping founders (and aspiring founders) grow their professional firms, LinkedIn feels like the platform to focus on for building awareness.

I've picked weekly issues as my cadence for the remainder of 2020 to gauge how well I can keep up and to continue honing the format of each newsletter.

September 2020 1-on-1 wasn't scalable

I want to make a difference. I love business and have strong opinions with 2+ decades of experience to back them up. My focus has been in software, supply chain, and professional services.

How do I help founders when they need it and meet them where they're at (figuratively)? The one-on-one advising approach wasn't getting me far enough. I could only help a select few people due to the high cost of my physical presence.

That's where writing entered the picture, but I needed an engaged audience so a newsletter was born. I don't know if the current iteration will survive unscathed, but I do know I will help more people this way.

About

The ultimate community for service firms fed up with the status quo. Expect uncommon insights and growth strategies delivered to your inbox every Tuesday morning.