After sitting up all night and giving the final touches to the product. We released it to the public on March 7th.
Announced to the email list, to our Twitter audience.
Got some sales after this as well.
Great learning experience. Wrote a detailed post on the lessons here :
https://www.indiehackers.com/post/5-lessons-from-building-my-first-info-product-in-7-days-86e1e39818