Joel is the founder of https://egghead.io and he is amazing.
Sent him an email asking some initial tips on how to acquire new users to watch the lessons. He promptly answered with great feedback.
Some of them are already implemented: better mobile view -- was totally broken, not allowing users to watch content.
He also suggested ways to make the content broader so I could reach a bigger audience -- to be implemented.
Getting feedback from someone who has gone through this path already is priceless.
Thank you, Joel.