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Settled on an initial name, and ran with it

Since this is something that can change later, it seems like this shouldn't be such a significant pinch point--but so much depends on a name (little things like a domain, an email address, starting a project repo, and knowing what to call it in conversation) .

Between "Newborn Hero" and "Today But Easy", I took the one with an available .com domain.

In the same push and over a few days following:

  • registered relevant domain
  • set up email forwarders from common endpoints on the new domain to a single account for now
  • opened some associated accounts
  • Lorem Ipsum'd out a landing page with Mailchimp signup on the backend
  • long form sketched problem statements for evaluation, so I can slim my vision down into an MVP
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