Today But Easy

Life support for new parents

No Employees
Founders Code
Solo Founder
B2C
Calendar
Community
Health & Fitness
Kids
SaaS

Today But Easy exists to lighten the burden of new parents needs while they're sleepless and consumed by new responsibilities. We do so by helping coordinate offers of help from friends, family, and community.

September 28, 2020 Back-burnered pending more education

My initial foray into market research and validation returned disappointing results. A number of peers had great suggestions around doing further validation steps, but warned me tthat the results thus far appeared unpromising. Currently unable to disambiguate between "this idea is a dud" and "I don't know what I'm doing", I hit Pause to go study up on the marketing side of things.

August 19, 2020 Landing page pushed and made public on AdWords

After a few weeks sketching and refining problem statements and arriving on some potential solutions (and day-jobbing and raising a kid), it's long since time to take the pulse of the market! I pushed up a landing page at the domain root of https://todaybuteasy.com after collaborating with founder friends that I respect, and am reasonably happy with the content.

In parallel, I launched (my very first!) Google AdWords campaign. That's been...less impressive. Over 20,000 impressions in, and I've got about 22 clicks and zero signups. That's not enough data to say if my landing page is any good, but it's clear that my AdWords targeting needs work--so that's my clear next step!

July 21, 2020 Settled on an initial name, and ran with it

Since this is something that can change later, it seems like this shouldn't be such a significant pinch point--but so much depends on a name (little things like a domain, an email address, starting a project repo, and knowing what to call it in conversation) .

Between "Newborn Hero" and "Today But Easy", I took the one with an available .com domain.

In the same push and over a few days following:

  • registered relevant domain
  • set up email forwarders from common endpoints on the new domain to a single account for now
  • opened some associated accounts
  • Lorem Ipsum'd out a landing page with Mailchimp signup on the backend
  • long form sketched problem statements for evaluation, so I can slim my vision down into an MVP

Today But Easy exists to lighten the burden of new parents needs while they're sleepless and consumed by new responsibilities. We do so by helping coordinate offers of help from friends, family, and community.