I showed the site to another person (who has previously given push back on lakebed.io, so I know she doesn't mince words). She said the site looks great. "When I had my near-fatal crash I wished for a coach or mentor; someone who's been through this and can guide me." explained the concept really well, and she immediately understood the value proposition. She offered to introduce me to counsellors she knows, which implies she sees value and is willing to put her reputation on the line.