I knew that for this to work I'd need someone to lead the charge with marketing and community building.
I met my co-founder Helene through a friend. We hit it off, and a few times into hanging out she showed me her Instagram side project. She'd grown an Instagram about whiskey to 5000 followers for funsies in a year.
I said, "Would you ever want to work on a travel app?"
Having an MVP to show her made all the difference. Initially, she was into it, but seeing something real convinced her. Just like her Instagram convinced me.