Came up with the idea for Tweeker with my co-founder from Juicer, Amit. When we were working on Juicer we wanted to experiment with the copy on our homepage to see if we could increase our conversion rate but all the A/B testing tools we could find were terrible. Plus we were afraid of screwing up our SEO. So we build Tweeker to combat these issues.
Plus we noticed a similar gap in the market that we did when we started Juicer: there were lots of tools that did what we did, but they were terrible and too expensive.
So we started doing what we do best, making a beautiful, easy to use tool.