We started Type because we got frustrated with the way video editing is today! A typical video editing experience is counterintuitive when compared to everything within the modern conventions of UI design and functionality. There are so many buttons, dials, knobs, settings, and keyboard shortcuts to remember, that learning how it all works becomes in and of itself an exercise in patience and resolve. For content-focused video editing, you don’t need most of the features offered by most editing software, and the barrier to entry is very steep — you have to own a machine capable of running these programs and know-how all of the functions work.